Empower yourself with knowledge about the latest and greatest internet marketing techniques by attending online marketing conferences.
Attending online marketing conferences are a great way to increase your knowledge about search, paid advertising, social media and other facets of internet marketing. It’s also a great way to form good business relationships and forge friendships with people in the industry. But if you cannot attend these events, you can always participate in some shape or form through the power of the internet and social media. Here are the five of the most influential SEO events.
Google I/O is an annual held by the Search Engine every year in San Francisco, California in June. The “I” and “O” stand for input/output, and “Innovation in the Open” with the event focused on development and continued innovation. Events include keynote speakers, technical sessions, code labs, sessions with developers, question and answer sessions with Google staff and after hours entertainment.
How you can get involved: If you cannot attend the physical event, you can enjoy Google I/O from the comfort of your home with I/O Live, popcorn not included. I/O Extended are viewing parties for developers held at local Google offices around the world.
SES Conference & Expo
SES is a leading search and social marketing event which started way back in 1999. The event is organised by leading practitioners and industry thought leaders who form the SES Global Advisory Board. The educational event is aimed at search professionals with information sessions, up to 100 exhibitors in the exhibition hall, onsite training sessions, networking events, parties and general get togethers.
How you can get involved: There are SES conferences held over the world in locations such as San Francisco, Toronto, Hong Kong and Berlin. If you can’t make it to the conference, you can join the SEO Conferences & Expo Facebook, Twitter and LinkedIn page.
SMX Search Marketing Expo
SMX Search Marketing Expo is an online marketing conference where SEO gurus and online marketing professionals join together to learn more about new online marketing techniques. It is organised by Third Door Media, the company behind leading SEO website, Search Engine Land run by the one and only Danny Sullivan. Sessions are held on issues relevant to SEO, PPC, social media marketing, local and mobile search, landing page conversions and more.
How you can get involved: Local SEO experts rejoice as there is now an SMX Sydney and a SMX Melbourne conference held every year. Failing that, you can sign up for the latest announcements and follow them on their Twitter, Facebook and LinkedIn page.
MozCon is run by the one and only SEOmoz, the SEO company turned leading developer of SEO software and hostest with the mostest of the web’s most vibrant SEO community. The three-day event is held in Seattle around July of each year with tickets selling out last year. The SEO event will cover topics such as advanced Search Engine Optimisation, social media, conversion rate optimisation, content marketing, analytics, and more.
How you can get involved: If you can’t attend one of the best online marketing conferences, you can always follow MozCon on Twitter or LinkedIn, like their Facebook page or add yourself to their Google+ page.
PubCon held in Las Vegas in October is supported by the industry’s leading businesses, speakers, exhibitors, and sponsors and covers categories such as the media, internet marketing, Search Engines, and online advertising. The SEO conference comprises of keynote speakers, presentations and serves as a launching ground for major new products and services from some of the largest internet firms.
How you can get involved: You can chat to the organisers via the Live Chat function on their website, subscribe to their blog or join the conversation on their Twitter page.
The online marketing segment is an evolving industry and for marketing people to stay relevant, it’s important to stay abreast of current industry trends. At Internet Intelligence Works, a key part of our consultants’ development is to read blogs and participate in SEO forums, listen to podcasts, watch webinars and go to online marketing conferences, happily sharing this knowledge with our clients – contact us if you would like to know about our online marketing services.