Ready to start with Search Engine Marketing? Here are iiWorks’ Top 5 AdWords Remarketing Tips to make the most out of Google’s reengagement platform.

Since the launch of Google AdWords’ Remarketing functionality back in 2010, advertisers have been able to focus on users’ reengagement with nearly unlimited segmentation and ad delivery capabilities from their preferred Search Engine Marketing tool.

Not only is it possible to target a very specific audience with a carefully crafted message; but also at a much lower cost than traditional AdWords. Is this the ideal marketing plan? Not too fast…

As with any tactic, there are traps and pitfalls to avoid. In this piece, we cover our Top 5 Remarketing tips and strategies to make sure you get the outcome you desire from that fabulous tool.

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Preparing to launch an ecommerce site? Here are 7 internet marketing tips to enhance your take-off.

Opening an online store can be very daunting with so many decisions to make. On top of this you need to consider how important internet marketing is to the success of your site. Whether you’re taking the big leap to bringing your business online or starting your own ecommerce website from scratch, there are certain decisions you need to make that can affect the commercial viability of your site. Here are seven key factors to consider when creating an ecommerce website for your company.

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With the proliferation of online media options, there has been a strong focus on digital display advertising, and analytics for measurement. However, you should also keep top-of-mind that ultimately it’s the creative that will communicate your businesses proposition, and as such due consideration should be given.

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Social media is an outlet for every aspect of business these days: public relations, customer service, project development, marketing, and even human resources. With all of the noise you’ll find online, it can be difficult to sift through conversations that are actually relevant to your business and your brand. Just as it’s important to be listening during a face-to-face conversation, it’s essential to be listening to what others are saying about you on social networks—both competitors and consumers. When you lend an ear to your audience, you’ll find out how others perceive your business, learn how to improve your marketing strategy, learn who the influencers are in your industry, and monitor the strengths and weaknesses of your competitors.

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Twitter 2.0 and Your Brand

No matter where you personally stand with the new Twitter profile design, there’s no denying that this latest update has the potential to be a big win for brands.
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Get back to basics or refresh your online marketing knowledge with these five internet marketing books.

Reading internet marketing books and doing business courses are a great way to further your online marketing knowledge. Whether you are a sole trader or overseeing a team of marketing specialists, it’s ideal to have an overview of the basic principles of interactive marketing. There are no shortcuts to internet marketing but if you put in the time and effort, you can glean invaluable advice and tips on how to promote your online sites.

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Prevention is better than cure… here are 10 steps to show you how to secure websites and stop them from being hacked.

So here you are minding your own online business, keeping your website compliant with Search Engine guidelines and doing all the right things when all of a sudden your website is hacked! But there are ways and means to safeguard your website from malicious attacks by hackers or spammers. Here are ten security tips on how to secure websites – don’t give hackers any opportunity to exploit any vulnerabilities on your website.

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Empower yourself with knowledge about the latest and greatest internet marketing techniques by attending online marketing conferences.

Attending online marketing conferences are a great way to increase your knowledge about search, paid advertising, social media and other facets of internet marketing. It’s also a great way to form good business relationships and forge friendships with people in the industry. But if you cannot attend these events, you can always participate in some shape or form through the power of the internet and social media. Here are the five of the most influential SEO events.

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HTML 5 is so hot right now … find out why HTML5 is quickly becoming the go-to technology for developers.

HTML 5, the next version of the markup language used to build web pages, is now the preferred code of choice for manufacturers such as Apple which do not support Flash technology. Showing if you ‘can’t beat ‘em, join ‘em’, even Adobe is building new development products based on the new platform. There are plenty of reasons why developers and companies alike are embracing the new code – here are just seven benefits of HTML 5.

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Blog your way to higher conversion rates by following these blogging tips.

There are many benefits to having a company blog. These seven blogging tips can help you drive traffic to your website, generate new business leads and provide existing customers with interesting, engaging content. Blogging can also help improve your Search Engine rankings if you optimise your content for keywords, give other websites great content to link back to and encourage people to share your content via social media – find out more.

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