In the first part of this Remarketing Going Wrong series, we tackled a few issues that could arise when launching off a Remarketing Campaign, such as no impressions or no clicks. This month, we will cover two new head scratching problems one can encounter: the campaign is not generating conversions or its cost is way too high. Read on…

After having carefully selected your audiences, your ad message and your bidding settings, you have embarked on your Remarketing journey. After a few days, checking your stats, you realise that this is not exactly going as it should be… Let us help you uncover what went wrong and how to solve it.

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Following up, from our previous article on “how-to” setup Google Webmaster Tools (GWT), are insights into using some of the most valuable features from this tool.   We will look at how to use these features to get a clearer picture of a site’s health and how to troubleshoot common problems.

Don’t overlook these important features…

Identify Top Search Queries: The “Search Queries” page shows Google searches that pointed to your site. Also, available is information about the top pages (pages on your site that were seen most often in search results).

Webmaster Tools - Search Queries

Google Webmaster Tools – Search Queries

The default “Search Queries” report shows combined stats for all searches.  However, you can use the filters to get a variety of specific queries such as by location, specific media type or containing (or even excluding) specific words or phrases. Use this report to show changes in average rankings for a deeper look at your SEO strategy.

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Setting up Google Webmaster tools to monitor the health of your website

Google Webmaster Tools is a free web based dashboard linked to your Google account that keeps you informed about your sites health and its current status in Google’s search engine. It also allows site owners to inform Google about new content via a sitemap, and deal with any Malware or security issues.

Google Webmaster Tools works hand in hand with Google Analytics to give you a clearer picture of how your site is performing.

Having a properly configured Webmaster Tools account will help you to:

  • See Traffic: How are people are finding your site?
    • The keywords they use
    • The most popular pages
    • The rank and position changes for popular terms related to your site
  • Identify technical problems with the site
  • Security Issues & Spam attacks
  • Find some of the top Links pointing at your site
  • Advises Google the region you are targeting
  • The preferred version of the site you would like to see in search results
    g. www.example.com or example.com

In this Google Webmaster Tools tutorial we will show you how to set it up correctly from the beginning, so you can monitor the health of your site and inform Google of any changes.

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For many marketers, Remarketing is a must have. Imagine: those leads are prequalified, they have already shown interest in your products and services – and you are about to remind them of the reason they came to your website in the first place! It surely can’t go wrong…

Well done on setting a Remarketing campaign for your business. They are many pros in doing so, which we have already covered in a different article, and it’s a great way of generating additional revenue at a reasonable cost. Chances are you will get it right; however we at iiWorks would like to offer our help should you encounter a hair-pulling situation like the ones below – when Remarketing is going wrong!

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The start of a new year gives us the opportunity to step back, reflect, and see your website with a fresh perspective. Just as we make New Year’s resolutions for ourselves, the start of 2015 is a great opportunity to look at your website from your customer’s perspective, and perform a website health check.

Let’s examine 3 areas of your website to make sure it is meeting the customer’s needs.

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What happens after a searcher has landed on your website is mostly based on consistency of marketing message and psychology. In this post, we uncover the secret to the perfect landing page – the one that converts!

Launching a fantastic Search Engine Marketing campaign always involves crafting at least one landing page per defined AdGroup. This is the only way to make sure your message is tailored to your audience needs and to your own conversion goals. However, some landing pages are bound to be more successful than others… Here are 10 aspects of any successful landing pages that you can apply to your campaigns today.

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Why not take some time to review your most established campaigns so you can reap the benefits in the New Year?

Now that we are a few weeks shy of 2015, it’s definitely good timing for those well-meant New Year resolutions!

As a seasoned marketer, you have probably been running AdWords campaigns for a while with undoubtedly great results. However, there is always room for improvement and even properly optimised campaigns need a bit of a refresh from time to time.

In this article, we cover 15 PPC tips for 2015 – to make sure you start the year with a bang!

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In order for content marketing to be successful, you need a consistent way to generate ideas that are interesting, useful and worth clicking on.

Generating a large number of content ideas can be difficult unless you have a system to capture them and alert you to new trends in your chosen industry.

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Running an AdWords campaign for the Christmas season can seem like a daunting task. There are so many advertisers competing at the exact same time to garner attention from the same potential clients – so how do you ensure success? Read on…

Coincidentally, Christmas is also coming this year! While this might not be a huge surprise, it’s now time to get prepared for the massive spike in interest, demand and sales the end of the year generates for many businesses. We have broken down our list of seasonal advice and tips in Before and During chapters to allow you to make the most out of this Christmas Season on AdWords – and boost your Return on Investment!

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What is Content Marketing?

Content Marketing is consistently creating something of real value, and then distributing it to places where your ideal customer is already searching for it.

You are not asking the customer directly to buy your product or service, but giving them something useful that establishes you as an expert and builds rapport with them. This should underpin your entire content strategy.

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