In our previous post, we have addressed the brand bidding issue that many advertisers face. Simply put – if you do not bid on your brand as a keyword and someone else is, then your competition will make business on your back. Now that you understand the urge of brand bidding, here is how you can do it the smart way. Read on…

After having read our previous post, you have finally made your decision – you will include your brand as a keyword in your paid campaigns. Well done! But at this stage, you might be wondering about the ins and outs of the campaign setup and mostly the dreaded cannibalisation effect – will you really pay for clicks you might have gotten for free anyway?

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Are you interested in learning how to enhance the appearance of your listing in the search engine results? In this article we will show you how to add special code to your web pages to stand out from your competitors.

It is one thing to rank well for your key search terms, but you can make these rankings work harder for you, by drawing customers eyes to your listing, and making more people actually click through to your website.

Just as you can enhance an ebay listing by paying more for a bold heading, or a gallery image to increase click through rate (CTR) you can use Schema markup to make certain types of content stand out in the SERP’s.

And the best part is, it’s free!

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The range of keywords you can bid on in any Paid Search platform is near infinite. We all know about long tail queries, comparison terms, intent-driven keywords and the like – but if there is one question that needs resolving, it is the ever-ending ‘Should I bid on my brand?’ interrogation. In this 2 articles’ serie, we cover the current situation and provide you with a definitive solution! Read on…

This is one good question we get often asked – why should I bid on my brand anyway? I am already enjoying top organic rankings and, if people are looking for my brand, they will either go to my website directly or click on the first organic listing, right?

Well – it’s not that simple…

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Sometimes you want to track how many times users download particular files like newsletters and application forms as these act as micro conversions or steps along the path to your major conversions and business goals.

In this article we will look at how to track downloads as Events in Google Universal Analytics (UA) by using Google Tag Manager (GTM) to monitor for clicks on downloads and then fire the event tag.

If you are an SEO Company looking to set this up for a client, this is particularly helpful because you can avoid having to wait for developers and get this setup fairly quickly.

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If you have been using Google Tag Manager, you know it’s a great tool to implement all your tracking tags and code snippets in one centralised container.

Once the container code is added just after the HTML <body> tag on every page of your site, you no longer need to bother a developer to add or change tags in the future, as you no longer need to edit code on the site.

It also has many of the most common tags like Google Analytics, Adwords, Doubleclick & Floodlight built in to the system, allowing you to fill out the relevant details in the GTM interface avoiding having to type the code manually, or experience errors due to copying and pasting.

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Many seem to forget that Google AdWords is not the only available Search Ads Platform out there. But very few advertisers actually market products or services on Bing Ads, for various reasons. In this post, we look at benefits and disadvantages of Microsoft Ad Platform and provide you with the final answer: are Bing Ads worth it? Read on…

Google AdWords are enjoying such a dominant position in the Search world (70% in USA, up to 90% in Australia!), it’s no wonder why advertisers pray its reach: after all, you’d better fish where the fish are!

There are however many advantages in looking for alternatives or complements. Is Bing one of them? How could advertising on Bing be profitable, how could we maximise its potential?

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In the first part of this Remarketing Going Wrong series, we tackled a few issues that could arise when launching off a Remarketing Campaign, such as no impressions or no clicks. This month, we will cover two new head scratching problems one can encounter: the campaign is not generating conversions or its cost is way too high. Read on…

After having carefully selected your audiences, your ad message and your bidding settings, you have embarked on your Remarketing journey. After a few days, checking your stats, you realise that this is not exactly going as it should be… Let us help you uncover what went wrong and how to solve it.

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Following up, from our previous article on “how-to” setup Google Webmaster Tools (GWT), are insights into using some of the most valuable features from this tool.   We will look at how to use these features to get a clearer picture of a site’s health and how to troubleshoot common problems.

Don’t overlook these important features…

Identify Top Search Queries: The “Search Queries” page shows Google searches that pointed to your site. Also, available is information about the top pages (pages on your site that were seen most often in search results).

Webmaster Tools - Search Queries

Google Webmaster Tools – Search Queries

The default “Search Queries” report shows combined stats for all searches.  However, you can use the filters to get a variety of specific queries such as by location, specific media type or containing (or even excluding) specific words or phrases. Use this report to show changes in average rankings for a deeper look at your SEO strategy.

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Setting up Google Webmaster tools to monitor the health of your website

Google Webmaster Tools is a free web based dashboard linked to your Google account that keeps you informed about your sites health and its current status in Google’s search engine. It also allows site owners to inform Google about new content via a sitemap, and deal with any Malware or security issues.

Google Webmaster Tools works hand in hand with Google Analytics to give you a clearer picture of how your site is performing.

Having a properly configured Webmaster Tools account will help you to:

  • See Traffic: How are people are finding your site?
    • The keywords they use
    • The most popular pages
    • The rank and position changes for popular terms related to your site
  • Identify technical problems with the site
  • Security Issues & Spam attacks
  • Find some of the top Links pointing at your site
  • Advises Google the region you are targeting
  • The preferred version of the site you would like to see in search results
    g. or

In this Google Webmaster Tools tutorial we will show you how to set it up correctly from the beginning, so you can monitor the health of your site and inform Google of any changes.

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For many marketers, Remarketing is a must have. Imagine: those leads are prequalified, they have already shown interest in your products and services – and you are about to remind them of the reason they came to your website in the first place! It surely can’t go wrong…

Well done on setting a Remarketing campaign for your business. They are many pros in doing so, which we have already covered in a different article, and it’s a great way of generating additional revenue at a reasonable cost. Chances are you will get it right; however we at iiWorks would like to offer our help should you encounter a hair-pulling situation like the ones below – when Remarketing is going wrong!

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