Running an AdWords campaign for the Christmas season can seem like a daunting task. There are so many advertisers competing at the exact same time to garner attention from the same potential clients – so how do you ensure success? Read on…

Coincidentally, Christmas is also coming this year! While this might not be a huge surprise, it’s now time to get prepared for the massive spike in interest, demand and sales the end of the year generates for many businesses. We have broken down our list of seasonal advice and tips in Before and During chapters to allow you to make the most out of this Christmas Season on AdWords – and boost your Return on Investment!

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What is Content Marketing?

Content Marketing is consistently creating something of real value, and then distributing it to places where your ideal customer is already searching for it.

You are not asking the customer directly to buy your product or service, but giving them something useful that establishes you as an expert and builds rapport with them. This should underpin your entire content strategy.

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When engaging in Search Engine Marketing on the Display Network, the savvy marketer possesses many ways to fine tune his campaign to get to the desired outcome. From Campaign Structure to Conversions Numbers and most notably Targeting, here are our top Display Network Tips for running a successful AdWords campaign and be profitable…

Advertising on Google Display Network (or GDN) is a very different strategy than advertising on Search. On the latter, the searcher has expressed an interest on a product you sell; whether it’s by looking for a solution to a problem he encounters or suggestions for a present or future event in his life.

With Display, you basically advertise to someone who is not at that stage yet – you market your offering to an audience. This is why you need to set your expectations elsewhere.

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At the beginning of 2014 there was a major milestone in the way we use the internet. For the first time in history, Mobile internet usage has overtaken the Desktop PC.

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Ready to start with Search Engine Marketing? Here are iiWorks’ Top 5 AdWords Remarketing Tips to make the most out of Google’s reengagement platform.

Since the launch of Google AdWords’ Remarketing functionality back in 2010, advertisers have been able to focus on users’ reengagement with nearly unlimited segmentation and ad delivery capabilities from their preferred Search Engine Marketing tool.

Not only is it possible to target a very specific audience with a carefully crafted message; but also at a much lower cost than traditional AdWords. Is this the ideal marketing plan? Not too fast…

As with any tactic, there are traps and pitfalls to avoid. In this piece, we cover our Top 5 Remarketing tips and strategies to make sure you get the outcome you desire from that fabulous tool.

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Preparing to launch an ecommerce site? Here are 7 internet marketing tips to enhance your take-off.

Opening an online store can be very daunting with so many decisions to make. On top of this you need to consider how important internet marketing is to the success of your site. Whether you’re taking the big leap to bringing your business online or starting your own ecommerce website from scratch, there are certain decisions you need to make that can affect the commercial viability of your site. Here are seven key factors to consider when creating an ecommerce website for your company.

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With the proliferation of online media options, there has been a strong focus on digital display advertising, and analytics for measurement. However, you should also keep top-of-mind that ultimately it’s the creative that will communicate your businesses proposition, and as such due consideration should be given.

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Social media is an outlet for every aspect of business these days: public relations, customer service, project development, marketing, and even human resources. With all of the noise you’ll find online, it can be difficult to sift through conversations that are actually relevant to your business and your brand. Just as it’s important to be listening during a face-to-face conversation, it’s essential to be listening to what others are saying about you on social networks—both competitors and consumers. When you lend an ear to your audience, you’ll find out how others perceive your business, learn how to improve your marketing strategy, learn who the influencers are in your industry, and monitor the strengths and weaknesses of your competitors.

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Twitter 2.0 and Your Brand

No matter where you personally stand with the new Twitter profile design, there’s no denying that this latest update has the potential to be a big win for brands.
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Get back to basics or refresh your online marketing knowledge with these five internet marketing books.

Reading internet marketing books and doing business courses are a great way to further your online marketing knowledge. Whether you are a sole trader or overseeing a team of marketing specialists, it’s ideal to have an overview of the basic principles of interactive marketing. There are no shortcuts to internet marketing but if you put in the time and effort, you can glean invaluable advice and tips on how to promote your online sites.

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