When engaging in Search Engine Marketing on the Display Network, the savvy marketer possesses many ways to fine tune his campaign to get to the desired outcome. From Campaign Structure to Conversions Numbers and most notably Targeting, here are our top Display Network Tips for running a successful AdWords campaign and be profitable…
Advertising on Google Display Network (or GDN) is a very different strategy than advertising on Search. On the latter, the searcher has expressed an interest on a product you sell; whether it’s by looking for a solution to a problem he encounters or suggestions for a present or future event in his life.
With Display, you basically advertise to someone who is not at that stage yet – you market your offering to an audience. This is why you need to set your expectations elsewhere.
At the beginning of 2014 there was a major milestone in the way we use the internet. For the first time in history, Mobile internet usage has overtaken the Desktop PC.
Ready to start with Search Engine Marketing? Here are iiWorks’ Top 5 AdWords Remarketing Tips to make the most out of Google’s reengagement platform.
Since the launch of Google AdWords’ Remarketing functionality back in 2010, advertisers have been able to focus on users’ reengagement with nearly unlimited segmentation and ad delivery capabilities from their preferred Search Engine Marketing tool.
Not only is it possible to target a very specific audience with a carefully crafted message; but also at a much lower cost than traditional AdWords. Is this the ideal marketing plan? Not too fast…
As with any tactic, there are traps and pitfalls to avoid. In this piece, we cover our Top 5 Remarketing tips and strategies to make sure you get the outcome you desire from that fabulous tool.
Preparing to launch an ecommerce site? Here are 7 internet marketing tips to enhance your take-off.
Opening an online store can be very daunting with so many decisions to make. On top of this you need to consider how important internet marketing is to the success of your site. Whether you’re taking the big leap to bringing your business online or starting your own ecommerce website from scratch, there are certain decisions you need to make that can affect the commercial viability of your site. Here are seven key factors to consider when creating an ecommerce website for your company.
With the proliferation of online media options, there has been a strong focus on digital display advertising, and analytics for measurement. However, you should also keep top-of-mind that ultimately it’s the creative that will communicate your businesses proposition, and as such due consideration should be given.
Get back to basics or refresh your online marketing knowledge with these five internet marketing books.
Reading internet marketing books and doing business courses are a great way to further your online marketing knowledge. Whether you are a sole trader or overseeing a team of marketing specialists, it’s ideal to have an overview of the basic principles of interactive marketing. There are no shortcuts to internet marketing but if you put in the time and effort, you can glean invaluable advice and tips on how to promote your online sites.
Prevention is better than cure… here are 10 steps to show you how to secure websites and stop them from being hacked.
So here you are minding your own online business, keeping your website compliant with Search Engine guidelines and doing all the right things when all of a sudden your website is hacked! But there are ways and means to safeguard your website from malicious attacks by hackers or spammers. Here are ten security tips on how to secure websites – don’t give hackers any opportunity to exploit any vulnerabilities on your website.
Empower yourself with knowledge about the latest and greatest internet marketing techniques by attending online marketing conferences.
Attending online marketing conferences are a great way to increase your knowledge about search, paid advertising, social media and other facets of internet marketing. It’s also a great way to form good business relationships and forge friendships with people in the industry. But if you cannot attend these events, you can always participate in some shape or form through the power of the internet and social media. Here are the five of the most influential SEO events.