Digital Strategy

In order for content marketing to be successful, you need a consistent way to generate ideas that are interesting, useful and worth clicking on.

Generating a large number of content ideas can be difficult unless you have a system to capture them and alert you to new trends in your chosen industry.

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What is Content Marketing?

Content Marketing is consistently creating something of real value, and then distributing it to places where your ideal customer is already searching for it.

You are not asking the customer directly to buy your product or service, but giving them something useful that establishes you as an expert and builds rapport with them. This should underpin your entire content strategy.

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At the beginning of 2014 there was a major milestone in the way we use the internet. For the first time in history, Mobile internet usage has overtaken the Desktop PC.

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Preparing to launch an ecommerce site? Here are 7 internet marketing tips to enhance your take-off.

Opening an online store can be very daunting with so many decisions to make. On top of this you need to consider how important internet marketing is to the success of your site. Whether you’re taking the big leap to bringing your business online or starting your own ecommerce website from scratch, there are certain decisions you need to make that can affect the commercial viability of your site. Here are seven key factors to consider when creating an ecommerce website for your company.

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Get back to basics or refresh your online marketing knowledge with these five internet marketing books.

Reading internet marketing books and doing business courses are a great way to further your online marketing knowledge. Whether you are a sole trader or overseeing a team of marketing specialists, it’s ideal to have an overview of the basic principles of interactive marketing. There are no shortcuts to internet marketing but if you put in the time and effort, you can glean invaluable advice and tips on how to promote your online sites.

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Empower yourself with knowledge about the latest and greatest internet marketing techniques by attending online marketing conferences.

Attending online marketing conferences are a great way to increase your knowledge about search, paid advertising, social media and other facets of internet marketing. It’s also a great way to form good business relationships and forge friendships with people in the industry. But if you cannot attend these events, you can always participate in some shape or form through the power of the internet and social media. Here are the five of the most influential SEO events.

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Blog your way to higher conversion rates by following these blogging tips.

There are many benefits to having a company blog. These seven blogging tips can help you drive traffic to your website, generate new business leads and provide existing customers with interesting, engaging content. Blogging can also help improve your Search Engine rankings if you optimise your content for keywords, give other websites great content to link back to and encourage people to share your content via social media – find out more.

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Build better relationships, grow your business and increase sales through email marketing.

Email newsletters remain a highly effective way to reach and connect with your target audience as well as existing customers. Email marketing applications help to make this process easier especially for small business people who are not well versed in programming and using complicated systems. There are templates available which can be easily customised with your corporate colours, fonts and logo. Find out more about the five best programs on the market.

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Develop a better understanding of online marketing with one of these internet marketing courses.

Whether you outsource your Search Engine Optimisation campaigns, use the services of an internet advertising agency or you manage your online advertising yourself, it’s still very beneficial to do internet marketing courses so you can familiarise yourself with the basics of online marketing and successfully manage an external agency or plan your own strategies. Here are five online courses run by respected training providers and experts in the industry you can complete from the comfort of your office or lounge room.

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Here are 7 internet marketing tips to grow your small business.

According to a new report from Forrester Research Inc by 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in internet marketing strategies will near $77 billion and represent 35% of all advertising. As online marketing grows in importance and interactive channels gain legitimacy in the marketing mix, here are 7 internet marketing tips to boost your small business revenue.

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