In today’s online marketing world it isn’t enough just to get people to your website in order to make a sale. As competition online has increased significantly, it is important that you harness every visitor that you have.

Even if visitors don’t purchase from you, it is important to make sure that every visitor has provided some insights for your online marketing strategy.

This can be achieved with Conversion Rate Optimisation (CRO). CRO allows you to setup multiple variations of design layouts, sales copy, images and website functionality to see which converts better.

The important thing to know is there is no magic formula for CRO. Having a blue button won’t get 17% more conversions than a red button on all sites. All you can do is employ best practice and see how your users interact. Sometimes to results are counter intuitive, but then again so is human nature.

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