Website Design

Prevention is better than cure… here are 10 steps to show you how to secure websites and stop them from being hacked.

So here you are minding your own online business, keeping your website compliant with Search Engine guidelines and doing all the right things when all of a sudden your website is hacked! But there are ways and means to safeguard your website from malicious attacks by hackers or spammers. Here are ten security tips on how to secure websites – don’t give hackers any opportunity to exploit any vulnerabilities on your website.

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HTML 5 is so hot right now … find out why HTML5 is quickly becoming the go-to technology for developers.

HTML 5, the next version of the markup language used to build web pages, is now the preferred code of choice for manufacturers such as Apple which do not support Flash technology. Showing if you ‘can’t beat ‘em, join ‘em’, even Adobe is building new development products based on the new platform. There are plenty of reasons why developers and companies alike are embracing the new code – here are just seven benefits of HTML 5.

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Optimise your conversion rate and work smarter not harder to generate revenue.

It is more cost effective to optimise the traffic you already have than generate new visitors through online marketing. If you get the conversion rate optimisation right the first time, then you can look at ways to boost targeted traffic. Increasing visitors to your website is pointless if that traffic doesn’t covert. Here are 7 tried and tested ways to improve the conversion rate of your website and increase your online revenue.

Conversion rate optimisation tip #1: Define the objectives of site

To increase conversion rates, firstly define the objectives of your site and ensure every page leads or contributes to that ultimate objective. A website isn’t a painting just to be looked at and admired. It has a specific objective – this may be a sale, relaying information about a service, providing education, increasing subscriptions or other specific actions. The design and content must be created with that objective in mind.

Conversion rate optimisation tip #2: Tell your customer what they have to gain

When writing the copy for your landing pages and designing your site, keep in mind ‘what’s in it for the customer’ and you’re halfway there to increasing your conversion rate. Visitors who have landed on your website via a keyword search have got a problem which they are hoping to solve – you need to sell the benefits of your offerings and provide a solution. When user intent matches your content, a conversion is more likely to occur.

Conversion rate optimisation tip #3: Tell your customers what you want them to do

Once you have defined your objectives, you need to tell your customers exactly what you would like them to do. Ensure content is clear, concise and focused on the objectives (see above) of the site and remove material which is unrelated, dilutes your message and/or makes it confusing for customers. Ensure there are no distractions on your site that interfere with visitors doing what you want them to do eg outbound links, banner ads etc.

Conversion rate optimisation tip #4: Implement large clear call to actions on your site

You can improve conversion rates by having clear and easy to find CTAs (call to action) buttons on every page – the type of buttons will depend on the objectives of your site. For example hotel websites implementing online booking engine on each page of the site alone has been known to significantly increase conversion rates. Other call to actions may include buying a product, downloading a trial, subscribing to a newsletter and so on.

Conversion rate optimisation tip #5: Analyse your traffic

Ensure you have Google Analytics installed and examine how your traffic is arriving to your site eg keywords searched for (are they targeted, relevant keywords), referring sites (text link, paid advertisements, social media etc). Look to see where you can find keyword opportunities that can improve conversion or other methods to drive pre-qualified leads to your website that are in the later stages of the buying cycle.

Conversion rate optimisation tip #6: Set up goals and funnels in Google Analytics

This will show you where you’re losing traffic, the stumbling blocks to conversion and where the biggest opportunities are. The tale of the $300 million dollar button demonstrates how making a small change can make a huge impact. Designers modified a form on an ecommerce site which forced people to register if they wanted to buy products online to optional registration– make it as easy as possible for customers.

Conversion rate optimisation tip #7: Measure often

Refine content, design elements such as CTAs etc and continually monitor results in Google Analytics. The most successful ecommerce websites continually test their pages. Website Optimiser is a free website testing and optimisation tool Google introduced to help businesses test and optimise site content. It is designed to increase the value of your existing websites and traffic without spending a cent.

At the heart of conversion optimisation is testing, data analysis and measurement of results. All changes should have a positive effect on the specific objectives of the site. Conversion optimisation and SEO work hand-in-hand and should be fundamental in the design and content creation stages. Contact the consultants at Internet Intelligence Works if you would like to know more about conversion rate optimisation for your website.

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Learn from your visitors how they use your website with Google Analytics so you can tailor your internet marketing campaigns.

Google Analytics is a feature-rich web analytics tool that gives you statistics on your website to assist you in optimising your site and help funnel internet marketing campaigns. Provided by Google, it is one of the most popular and free metric tools readily available on the internet. Statistics are vital to any online property; as it helps funnelling marketing efforts. Here is a basic guide to the online tools and reports and what they can tell you about your website traffic.

What is Google Analytics?

Google Analytics is a free web statistics tool provided by dominant Search Engine Google that provides metrics on the way that people find your website, how they navigate your website and interact with your website. Sign up for a Google Account so you can download and implement the specific tracking code necessary for data collection and analysis This is installed on the footer of each page of your website usually by your web developer.

Visitors

The first report on your Dashboard gives you a deeper insight about the people who are visiting your website. The data shows you how much time they are spending on your site, the overall bounce rate and average page views. You can even see what percentage of your traffic is new and returning visitors and measure their loyalty. The statistics also tell you whether people have accessed your site via a mobile device and what browser they are using.

Traffic sources

This internet marketing report will give you an overview of how people found your website and provide keyword analysis to find out what keywords are sending the most traffic and conversions. Traffic sources may include people typing your address into a browser or clicking on a bookmarked site (direct), Search Engine traffic (organic), people clicking onto your website from another website (referral) or pay-per-click advertising (paid).

Content

This report gives you an in depth analysis of how hard web pages are working on your site. The data can tell you how pages are being viewed on your site, what are the top landing pages, the most common exit pages and the pages with the highest bounce rate. A high bounce rate usually indicates that the content on the page was either not very engaging or it wasn’t relevant to visitors.

Goals

Google Analytics allows you to set up to 20 conversion goals for your website. This may include how many people are filling out contact forms, booking hotel rooms or downloading a sales brochure. This report allows you to troubleshoot any potential problems in the path to conversion, what keywords, internet marketing campaigns or adwords strategies are working best and help you learn how to convert visitors to sales.

Google Analytics can provide important data about your website and includes basic to advanced segmented reports for those new to SEO to seasonal professionals. Internet Intelligence Works is a boutique SEO agency including a web design team, copywriting team and link development team with SEO experts that work with you to fine-tune your internet marketing campaigns through Google Analytics.

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A beautiful web design is core to a company’s online revenue. A project manager should be hired to oversee the web design process…

Good web design is a collaborative effort between a web designer, the web project manager and key decision makers. All parties must work together as a team to pull off a successful design project to fulfil the website design brief on time and within budget. Here are five ways you can avoid derailing your web design project and throwing deadlines off track.

Make the right choice

Firstly you have to decide whether you will use an in-house designer or outsource your web design. Being a great designer is not enough. Your web designer must be able to liaise with clients, be able to work with design briefs, achieve web design aims without comprising their design sensibilities and know the value of a deadline.

Don’t be blind-sided by a web designer’s portfolio. Make sure you get recommendations and references for a potential web designer. Read more about the ten questions to ask your web designer.

The inmates are running the asylum

Web designers and programmers should not be making the decisions of executives in the company. Web designers do what they do best and create a beautiful web design but they may lack the client liaison skills to be able to work with difficult or demanding clients. In this instance, there should be a project manager allocated to the project who can act as a go-between between the web designer and the client.

Too many chefs in the kitchen

There should be one person responsible for managing the project and someone who can mediate between the wish-list by the client and an achievable design and guide the project from concept to implementation. In many cases, this is a project manager. Having too many key decision makers is one of the major reasons why hotel web design projects fail or are not completed within time constraints.

Hosing down unrealistic expectations

This is where a good project manager steps in to hose down unrealistic expectations at the start of a project. It’s not the senior executives fault per se – they lack the expertise and experience to understand the limitations of web design within certain time or budget restraints. A quality website design build may take several months not weeks of planning.

Not getting buy-in from top executives

At the start of the project, it is important to involve high-level executives who need to approve the project and involve them at each key decision point. It can be a costly and time consuming mistake to proceed along the path of design without adequate sign-off. Potentially the web design project may have to start from scratch if the design does not meet with approval or there is tweaks that are needed to be made to the design.

Not allocating enough time to the project

A website launch or relaunch may be pushed back because not enough time has been allocated to the project in the web design process. A web designer has to be briefed on the web design, provided with appropriate images and content and require constant feedback. Deadlines must be managed at all stages of the design process to be able to hit the final launch date.

Find out how iiWorks can make the design process a whole lot easier and create a beautiful and functional website within deadline and budget. Badly managed web design projects can be very costly and time consuming – the more the deadlines are mismanaged or pushed back, the more costly and frustrating the project will be.

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Your website is a reflection of your business so what is the first impression does your website make on your visitors?

A website redesign ideally should occur at least every five years but if your website is not ranking in Search Engines and not compliant with SEO, your website design is looking a bit old and tired, the navigation is unclear and you do not have a content management system, you may want to consider upgrading your website. A website is often the first port of call when a potential customer wants to find out about your business but unfortunately for some companies the first impression is not always a good one. Here are five good reasons to give your website a makeover.

Your website is not visible on Search Engines

Some websites are not visible in Search Engines for their own company name let alone keywords or key phrases relevant to their business and this is a very good reason to consider an SEO Web design. Search Engine Optimisation was not always considered a priority in Web design and for some companies it is still an afterthought but it is recommended that you hire an SEO company to work with your website developer to create a website that has a Search Engine friendly infrastructure.

Your website has a high bounce rate

Your website may be ranking well in Search Engines for your company name and keywords and phrases relevant to your company or industry but visitors may be turned off by your Web design. Outdated Web design trends include annoying music, animation, splash pages or text-heavy websites. For an SEO Web design to be successful, not only must you be able to drive traffic from Search Engines, you must be able to keep them on your website, well at least for 10 seconds with the ultimate goal being conversion.

Your website does not have a content management system (CMS)

This is one of the major reasons behind a website redesign or upgrade. Search Engines have a preference for websites which are regularly updated with new and interesting content and it is a very important part of SEO Web design. An easy to use content management system (CMS) will allow you to be able to create, edit and delete content without having to be a coding expert or pay a developer to update your website each time you need to upload or change content which can be very costly.

Your website has a long loading time

A potential customer may see your website on their Search Engine results and click through to your website. However as Google has discovered, Web surfers do not like websites that load slowly – they may leave your website and look at your competitor’s offerings instead. It has become such an important factor that Google has included site speed as a new signal in their search ranking algorithms and says that as well as improving useability, improving site speed also reduces operating costs.

Your website navigation is confusing and unclear

Another strong motivation for a SEO website redesign is that users find your website navigation confusing or there are too many steps to conversion. Ideally a website should only have three levels of navigation at most before they find the information they are looking for and should not have to click through numerous pages on your website. If they cannot find anything in the first three clicks, they may just exit your website altogether.

Your website isn’t compliant in all browsers

Browsers such as Internet Explorer and Mozilla Firefox are updated regularly but your website may not be updated as often. When you first designed your website, it may have looked the same across different browsers but five years later with the launch of new browsers such as Google Chrome and Opera and different versions of Internet Explorer and Mozilla Firefox, this may no longer be the case and an SEO Web design may be required.

Your website is not generating leads

If your website is visible in Search Engines and has a manageable bounce rate but is still not generating leads or your conversion rate is low, then an SEO Web design may be required. There are several reasons for this; your website may not appear secure or credible so visitors are turned off from purchasing from your website, your call-to-action buttons may not be very visible on the website or the steps to conversion may be confusing and time consuming.

If your site suffers from any of the problems mentioned here, then it may be time for an SEO Web Design. Contact us and find out how we can create a modern and professional looking website that is easy to navigate, has a simple to use content management system and ranks well in Search Engines. Internet Intelligence Works has SEO experts available to help you analyse your existing website and decide whether an SEO Web design is needed.

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