Build better relationships, grow your business and increase sales through email marketing.
Email newsletters remain a highly effective way to reach and connect with your target audience as well as existing customers. Email marketing applications help to make this process easier especially for small business people who are not well versed in programming and using complicated systems. There are templates available which can be easily customised with your corporate colours, fonts and logo. Find out more about the five best programs on the market.
Constant Contact is a leading email marketing application, used by more than 500,000 customers worldwide to build successful, long-lasting customer relationships. The system is designed for people who have little prior technical knowledge. There are 400 customisable templates to choose from, one-click editing, permission-based email lists, sharing with social media, campaign reports and as well as online support.
Campaigner is an email marketing service built for marketers and non-marketers alike to send out personalised and tailored online correspondence to new and existing customers. You don’t require any programming skills to be able to use Campaigner. Features include 500 plus customised templates, personalisation of emails with customer’s names, campaign tracking, targeting of specific customers by interest or group and online support and training webinars.
iContact is another email marketing tool on the market that allows you to send personal communication to your clients, suppliers, external stakeholders and other people important to your business. The features of this application include the MessageBuilder to customise templates from the template library, the MessageCoder to build a template from scratch for developers, campaign reports and sign up forms for your online properties.
VerticalResponse provides a full suite of self-service marketing solutions for small businesses including email marketing, and services over 100,000 customers with a 98% response rate. Features include over 700 templates, the FreeForm web editor to upload your own HTML newsletter, sharing to social media networks, tracking campaigns in real time and an integrated CRM (Customer Relationship Manager) tool.
GetResponse is an easy-to-use email marketing solution to use as a touch point with customers, deliver information and try to encourage repeat business. The program is capable of handling both small and very large lists alike (1+ million subscribers) and delivers over 8 billion messages each year from almost 200 countries. Features include over 350 templates, pre-coded sign-up forms, email intelligence and exporting lists.
Email marketing is an extremely cost-effective way for companies to build relationships with customers and encourage repeat and new business. At Internet Intelligence Works, we help our clients create interesting and relevant electronic newsletters that result in high open rates, increased sales and a high return on investment. If you would like help with your next email marketing campaign – contact us today.