Get back to basics or refresh your online marketing knowledge with these five internet marketing books.
Reading internet marketing books and doing business courses are a great way to further your online marketing knowledge. Whether you are a sole trader or overseeing a team of marketing specialists, it’s ideal to have an overview of the basic principles of interactive marketing. There are no shortcuts to internet marketing but if you put in the time and effort, you can glean invaluable advice and tips on how to promote your online sites.
Web Analytics – An Hour a Day
Web Analytics – An Hour a Day is written by Avinash Kaushik, the Digital Marketing Evangelist at Google and it is written in a way that is easy to read for beginners through to seasonal SEO professionals. The book includes a CD with over five hours of insightful audio Podcasts, a 45-minute video presentation, PowerPoint presentations, and other useful web analytics resources with 100% of the book’s proceeds going to charity.
Don’t Make Me Think: A Common Sense Approach to Web Usability
Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug is one of the best useability books on the market. The book was originally written in 2005 but the basic principles of useability remain the same and the book is as relevant as it was on its first release. It’s one of those reference books that you should pick up and read every few yearsonce a year just to re-familiarise yourself with the content. It’s definitely one of the best internet marketing books available.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash, CEO of landing page optimisation firm SiteTuners.com. The online marketing book gives you best practice tips on testing and fine tuning landing pages so you increase your bottom line. You even receive a Google AdWords $50 gift card, plus coupons for Conversion Conference, SiteTuners, and AttentionWizard with the book, worth more than $250.
Content is Currency: Developing Powerful Content for Web and Mobile
Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben provides advice on how to produce content that is optimised for both Search Engines and Social Media networks. As the old business adage says, ‘Content is king’ and this is one of the best internet marketing books to show you how to produce effective content that engages the readers and nudges them into conversion, improving your bottom line.
The Non-Designer’s Design Book, The (3rd Edition)
The Non-Designer’s Design Book (3rd Edition) by trusted design instructor Robin Williams explains the basics of design principles in a non-intimidating way with jargon-free copy combined with design exercises, quizzes, and illustrations. Design trends may come and go but the guidelines outlined in this book are the foundation of great design. This is a great book for people who are new to design and want to understand the basics.
Online marketing is a very cost effective way of increasing your Search Engine visibility, boosting your brand image and generating leads for your business. These are just a few of the internet marketing books we recommend at Internet Intelligence Works to help you with the promotional side of your business. The more knowledge you have, the more confident you can be to make astute decisions about your internet marketing campaigns.