To improve Search Engine visibility, internet marketing consultants must first ensure that a website has good SEO genetics.
Learning about Search Engine Optimisation (SEO) can be daunting to someone who is new to the industry but the role of internet marketing consultants is to share their knowledge and empower their clients so they can be confident of making changes and optimising their own websites. SEO is a dynamic industry with Search Engines constantly trying to find new ways of improving online search but here are four fundamentals of online search.
Search Engine-friendly technical infrastructure
One of the first things internet marketing consultants will do is analyse the technical ‘bones’ of your website. You need to strike a balance between a Search Engine-friendly infrastructure and having a beautiful design that users are drawn to. Even though Search Engines are better at indexing Flash or Java Script technologies, most SEO companies still recommend having an HTML-style navigation and content template.
Keyword research is the foundation of your SEO campaign to ensure that you are targeting the right keyword phrases. There are two types of keywords; ‘broad’ keywords such as ‘therapeutic pillows’ which are mainly used by people researching products and ‘money’ keywords such as ‘therapeutic pillows for neck pain: Sydney’ that will attract visitors who are further along in the buying cycle and ready to purchase.
Search Engines see back-links and citations from a credible, trustworthy and relevant website as a ‘vote’ or validation of the quality of your website. When all other things are equal in the context of SEO, a Search Engine will serve the website which has more quality back links first on the Search Engine Results Pages (SERPs). Find out more about how internet marketing consultants create a quality link building portfolio and off-site profile.
Internet marketing consultants will also analyse your on-site content to ensure that it is presented in a way that both the Search Engines, and your site visitors, will find easy to understand. This includes reviewing elements such as:
- title tags
- meta description tags
- body content
- image ALT text
- internal links
On-page content helps Search Engines to understand what the web page is about and to index it accordingly for appropriate search terms. Developing keyword-rich landing pages that are attractive to both Search Engines and visitors alike is an important role of SEO.
At Internet Intelligence Works we partner with high profile companies to teach them about the basics of SEO and share our experience and expertise with them along the way. Find out how the internet marketing consultants at our business unit SEO Works can educate you about SEO so you can optimise your site like a seasoned SEO professional to increase Search Engine visibility, drive targeted traffic to your website and boost conversion rates.