Develop a better understanding of online marketing with one of these internet marketing courses.
Whether you outsource your Search Engine Optimisation campaigns, use the services of an internet advertising agency or you manage your online advertising yourself, it’s still very beneficial to do internet marketing courses so you can familiarise yourself with the basics of online marketing and successfully manage an external agency or plan your own strategies. Here are five online courses run by respected training providers and experts in the industry you can complete from the comfort of your office or lounge room.
SEO Book.com was founded by SEO expert Aaron Hall and is considered to be one of the best internet marketing courses. Included in the training program are training videos, hundreds of articles, downloadable strategy guides and advanced SEO tools. The course is designed to help you market your website, capture top Search Engine rankings, increase your website ROI and improve the conversion rate.
Bruce Clay, Inc
Bruce Clay, Inc is a leading internet marketing company providing Search Engine Optimisation (SEO), Pay-Per-Click (PPC) and other internet marketing courses. The agency is a Search Engine Marketing Professional Organization (SEMPO) recommended training provider and offers face-to-face Search Engine Marketing (SEM) training courses to increase your knowledge about online marketing and empower you to promote your own website.
Instant Training is also a recommended training provider by SEMPO. The training organisation delivers SEO, Social Media and Facebook training via online video tutorials created by leading authors and industry experts. There is also an online community that you can join to engage with fellow online marketing professionals, ask questions and receive valuable feedback about internet marketing campaigns.
ClickZ Academy is a SEMPO approved online training facility offering three types of education; e-learning, webinars and onsite training. There are five internet marketing courses covering the Online Marketing Foundation, Paid Search Strategies, Social Media, Search Engine Optimisation, Email Strategy and Web Analytics. There is also onsite training usually held along in conjunction with the SES conference series as well as webinars.
Cardinal Path is another of the internet marketing courses endorsed by SEMPO and it is also a Google Adwords Certified Partner. The online training facility boasts more Google-certified trainers than any other training provider. The seminars are official sponsored by Google and cover areas such as Google AdWords, Analytics and Website Optimizer – these are essential training courses for web marketers of all levels.
Ongoing SEM education is important; every business from sole traders running their own business and doing hands on optimisation of their website through to marketing managers of large corporations overseeing an SEO agency can benefit. There are numerous resources available from looking at Search Engine documentation, reading blogs, watching webinars and following SEO experts on social media as well as attending internet marketing courses.