Here are some tips to picking the right internet marketing services company for your specific needs.
With so many internet marketing services companies in the market over promising and under delivering, it can quickly become very confusing and overwhelming to try and pick the best provider. While it is true that the cheapest company is not always better, quality doesn’t always have to come at the highest price on the market. Here are seven ways to evaluate an online marketing company that works best for you and your budget.
Proven performance and experience
When evaluating an internet marketing services provider, look for a company that has a proven record of performance and experience in the market. Some agencies may have a list of clients they have worked for in the past and also testimonials and case studies that you can take a look at. You can always ask to speak to one of the clients as well and ask them about the specifics of their business relationship with the online marketing company.
Word of mouth
One of the best ways to find an internet marketing services company is to ask your friends, family, work colleagues and associates you have met at business networking groups. Word of mouth is very important for the credibility of a company. Not only can you ask them about a company’s performance but you can also ask them about their customer service levels which are not always easy to gauge until you start working with a consultancy.
Once you have a shortlist, it’s always a good idea to Google the company and important representatives like the CEO. You want to monitor their online reputation; find any positive or more importantly negative reviews, read articles about them, what is being said about them on online forums, social media networks and so forth. You are looking for ideally unbiased and independent online chatter about the internet marketing services provider.
Search Engine rankings
Search Engine rankings are a critical component of internet marketing so another way to evaluate a consultancy is to look at their keyword positions for related keywords. Search for online marketing-related terms (both singular and plural) such as ‘online marketing company’, ‘internet marketing agency’ and so on followed by your location. Ideally, you want to find an agency that is familiar with the locality you are targeting.
Social media networks
Add yourself to the social media accounts of the online marketing companies in your shortlist such as Twitter, LinkedIn, Facebook and start monitoring their online chat. You can determine more about the corporate culture and personality of the company by the way they interact with their online community. You can have a look at the articles they publish, the comments they post and so forth to get a real feel for the company.
It may be more economical to hire an online marketing company who can provide a package with several services such as web design, Search Engine Optimisation (SEO), Pay-Per-Click (PPC), social media marketing and so on. Do your research and find out whether they are specialised in each field – it may be more cost and time efficient to only deal with one internet marketing services provider, maximising your sales opportunities.
The price of an online marketing company needs to be taken into account but it has to be weighed up against the reputation, credibility and performance of the company. A professional internet marketing services provider should really pay for itself in terms of the increased profitability it can bring to your business. The old adage in business that you have to spend money to make money really rings true for online marketing campaigns.
If you are looking for an internet marketing company, why not contact Internet Intelligence Works and ask to speak to one of our consultants. Internet Intelligence Works is a full-service agency with Website Developers, Online Marketing Consultants, Copywriting Team and Link Building Analysts to provide internet marketing services such as Search Engine Optimisation, link building, web design and social media marketing.