Here are 7 internet marketing tips to grow your small business.
According to a new report from Forrester Research Inc by 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in internet marketing strategies will near $77 billion and represent 35% of all advertising. As online marketing grows in importance and interactive channels gain legitimacy in the marketing mix, here are 7 internet marketing tips to boost your small business revenue.
Review your website SEO keyword portfolio
Keyword research should ideally be an ongoing exercise. Once you are ranking steadily for your top search terms, you may want to think about expanding your keyword portfolio to include long tail keywords. Customer search behaviour develops and evolves over time and so should the keywords you are using for your site. It is a good idea to review your search terms every year and even more frequently if you’re operating in a highly competitive industry.
Examine your content
In the internet marketing space ‘content is king’ and it’s always a good idea to revisit your content and see if there are any opportunities to refresh content or add new pages to your website. Opportunities for content creation may include adding a news and views section, uploading media releases or creating a company blog. When reviewing pages, promote readability and make it easier for readers to scan the web page by:
- Using sub headings.
- Including bullet points where possible.
- Adding short paragraphs (ideally one idea per paragraph).
- Incorporating the inverted pyramid style (from most important copy to least important copy).
- Writing in plain text with no jargon or acronyms.
Monitor your online reputation
Another of the vital internet marketing tips for small businesses to enhance your business is to monitor your online reputation. This is particularly relevant for Business To Consumer (B2C) companies. Depending on how large your business is, you may want to sign up for Google Alerts which will send you notifications when your business appears in the Search Engines on different search queries such as your company name or you may want to use premium online monitoring tools.
Give your website a makeover
Even if you don’t have the budget to redesign your website, you can always make small tweaks to improve the ‘look and feel’ of the website without spending a cent. For some online companies, this may be a ‘makeover’ and for others, this may require a ‘makeunder’ as you declutter the site and remove redundant content from the site. Some small changes you can make to improve and refresh your website design include:
- Uploading better quality images to the site.
- Checking to see if you have any broken links on the site by using a broken link checker like www.xenu.com.au
- Reviewing your content (see above) and checking for any grammatical and spelling errors as well as outdated content.
- Adding social media buttons to your site to integrate your online marketing campaigns.
- Creating a sitemap for your website.
Work on your link building
One of the key Search Engine Optimisation techniques, link building is an ongoing task and critical to the success of your SEO campaigns. All things being equal, when two websites have a similar structure and content, the site with the best, quality link profile will be served up first on the SERPS.* One of the important internet marketing tips to follow is to review your link building campaigns regularly and look for new incoming link opportunities.
Optimise your Google Places (Maps) Page
Google Place Search was introduced in 2010 whereby Google Places Pages are being merged with organic search results. Once you have claimed your page, you can start optimising it. Optimising your Places Page is now critical to boosting your local search rankings. This includes adding your page to the right categories for your business and writing a keyword-rich description. You can regularly update your listing by adding the following:
- Reviews and testimonials
- Images and videos
- Sales brochures
- Special offers and promotions
Build your online community
Once you have created your social media pages, it is important to update them regularly and monitor feedback. The whole premise behind social networking is to build an online community of clients, customers, suppliers and other people important to your business. This is done by providing interesting social media content that are adding value to your pages, encouraging feedback and responding to people in a timely manner.
These are just some of the improvements you can make to your website when you’re short on budget but rich in resources and time. If you are running a growing small business and you are at the stage where you require the services of a consultancy, contact Internet Intelligence Works. We are an integrated agency that can help you increase online brand awareness, improve your online revenue and provide internet marketing tips and strategies.
*Search Engine Results Pages