Preparing to launch an ecommerce site? Here are 7 internet marketing tips to enhance your take-off.
Opening an online store can be very daunting with so many decisions to make. On top of this you need to consider how important internet marketing is to the success of your site. Whether you’re taking the big leap to bringing your business online or starting your own ecommerce website from scratch, there are certain decisions you need to make that can affect the commercial viability of your site. Here are seven key factors to consider when creating an ecommerce website for your company.
Internet marketing tip #1: Choosing a domain name
What came first the chicken or the egg? Choosing a domain name is very important when launching an ecommerce site. Before you register your business, you need to:
- Choose something memorable in line with your brand
- You can use tools like DomainsBot to generate ideas
- Make sure it does not infringe upon any trademarks
- Check whether a suitable domain name is available
- Check if the name is available on business pages and social media platforms such as Facebook and Twitter.
- If they are available, secure them all immediately so they are reserved for you business on launch.
Internet marketing tip #2: Picking the right ecommerce platform
Doing the groundwork and researching ecommerce platforms able to grow with your business will pay dividends. Put together a list of must-have functionality that you require and a wish list such as easy upload of images, an easy to use content management system and layered and faceted navigation. Ask for recommendations of ecommerce software from fellow business people, forums, business networking groups and other contacts.
Internet marketing tip #3: Creating a bespoke design
You want to choose a website design company who can create an ecommerce site that is a culmination of both form and functionality, is Search Engine-friendly and can grow and develop with your business. Ecommerce sites have specific requirements in terms of web design, so you want to find a design team who have proven experience in creating bespoke websites. Company website designs should be unique, distinctive and reflect your brand image.
Internet marketing tip #4: Hiring an SEO company
Search Engine Optimisation (SEO) for ecommerce websites requires quite a different approach to SEO for a static or information-based website. An ecommerce website by nature has a lot of pages and is harder to optimise so it is best that you hire an SEO company who has in-depth knowledge in this area. Again, ask your business contacts for recommendations and referrals for SEO agencies that ideally have an understanding and experience in your specific industry.
Internet marketing tip #5: Choosing a hosting company
The hosting of your website is also an important consideration when launching an ecommerce store. There is little point in having a beautifully designed website if it is constantly offline. Where the website is geographically hosted, determined by the servers location, is important from an SEO perspective. For example, an Australian business that has a .com.au domain name and hosts their website in Australia is more likely to be listed in Google Australia’s search results for local searches ahead of larger, more established global sites. Other features to consider include:
- Reliability and speed of access
- Amount of bandwidth allowed
- Amount of storage
- Multiple domain hosting, subdomains, email and databases
- Level of customer support
- Frequency of website backups
Internet marketing tip #6: Writing your own product copy
One area where ecommerce sites go terribly wrong is including duplicated copy on their website which they have just copied and pasted from the manufacturers’ site. Hiring a copywriter to write fresh copy for your website can do wonders. Not only will it keep consumers engaged and interested, Search Engines have a preference for websites with original, fresh and well-optimised content.
Internet marketing tip #7: Supplying your own images
It’s a cliché but, in the online space, a picture really does say a thousand words. Again like copywriting, don’t just download images from a manufacturer’s site or use stock images. Upload clear, large and professional images to your site that do justice to your product and services. Try and take product photos from multiple angles if possible, including videos where appropriate to add more value to your site and make it easier for potential customers.
Let Internet Intelligence Works take the stress and worry out of launching your new ecommerce website. We work with small to medium businesses (SMEs) through to large multinational corporations helping them launch their commercial ecommerce sites. Our full-service agency can help you with everything from creating a website through to optimising the site for the best results in search engines. Take a look at our success stories and then speak to us about how we can help you with your ecommerce website launch.