Local Internet Marketing – How To Find Relevant Directories

Build your website’s reputation and increase your online footprint through link building and local internet marketing.

Adding your website listing to relevant directories is an important part of local internet marketing and boosting your local search rankings. The key is to find high-authority websites that are deemed to be quality, trustworthy and credible directories in the eyes of Search Engines. The focus is on relevancy – what may work for one business may not work for your company. Here are five ways to find directories for link building and citation activities.

Local directories

Every region will have their own directories which are a trusted source of information for locals. These may include nationwide, state-based and local directories. Try and filter as down as much as possible for local internet marketing campaigns. There are usually locally-run directories where you can submit your website. Examples of trusted website directories in Australia include:

Business directories

Every business will usually have industry-based directories such as industry associations, professional bodies, unions, local chambers of commerce and business networking groups. There may be opportunities to list your website on these sites. The Public Relations Institute of Australia for example has a membership directory and The Office of Liquor, Racing and Gaming has as web page listing approved training providers for RSA courses.

Reviews and ratings directories

Reviews and rating directories is are another potential online space where you can list your establishment. The sites you choose will again depend on your industry, your region and factors specific to your industry. A hotel website for example may choose to list their website on sites such as TripAdvisor, Expedia and Frommers. But a hotelier should also look for authoritative and respected local sites in their region that lists hotel websites.

Blog directories

If you have a blog either existing as a page on your website or on a separate URL, here are also blog directories where you can add your website; again this may be general directories or specific to your region or industry. Some general directories include Dmoz*, Technorati, Google Blog Search and Best of the Web Blogs. The Search Engine Journal lists 23 blog directories to list your blog (last updated on the 15/8/11).

Bloggers’ websites

Blogging has become a trusted source of information for consumers. You can make a shortlist of general, industry and local blogs. Mentions of your website on niche or local blogger’s site are invaluable for local internet marketing. For instance if you are operating a restaurant, you could invite influential food bloggers in your area to visit your establishment in return for a review and link on their website.

Adding your website to trustworthy websites is an important part of a website’s online footprint and a way for a Search Engine to gauge whether your website is respected and valued in the virtual community – this can positively impact on your Search Engine rankings. Internet Intelligence Works has a dedicated link and citation building team who work with SEO experts on local internet marketing campaigns to boost their client local search rankings – contact us today.

* It is more difficult to list your blog on Dmoz (Open Directory Project) but if you can, you have hit link building gold.

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