Pier One Sydney Harbour

The key design challenge for our webdesignWorks team was to position this waterfront hotel to reach both the weekend leisure market as well as mid-week corporate accommodation and business meetings segments and to then engage and compel website visitors to book.

Outcomes

  • Over 35,000 visits per month
  • 5.1 page views per visit
  • 32.4% of visitors click to book
  • Page 1 ranking for over 100 targeted keyword clusters
  • Over 100 Conference & Event online enquiries per month

Overview: Pier One Sydney Harbour

The Pier One Sydney Harbour is a 4.5 star premium hotel located on the absolute waterfront of Sydney Harbour and offer 195 guest rooms and luxury suites, dining options and extensive conference and event facilities.

The key design challenge for our hotelmarketingWorks team was to position this waterfront hotel to reach both the weekend leisure market as well as mid-week corporate accommodation and business meetings segments.

Subtle use of key images and a deliberately “monotone” design framework allows the high quality photography to almost reach out of each page to grab, engage and compel web visitors to book.

Our approach…

The design and development encompassed the latest best practices in Responsive Web Design and User Experience resulting in exceptional “stickiness” and depth of user visits and a remarkable nearly one third of all visitors commencing the online booking process.

Key considerations…

In recognition of the dominance Search Engines have when it come to hotel choices, our SEO Business Unit continues to provide Pier One Sydney Harbour with an active ongoing SEO program focusing on accommodation, conference and meetings, restaurant and wedding related keywords.

Our Partners

iiWorks is proud to Partner with some of the world’s leading Digital Marketing solutions and networks, working together to deliver exceptional results for our Clients around the globe.

  • Google
  • Sempo
  • Advanced Web Ranking
  • Wordpress
  • Marin Software

Contact Us

Serving clients located around the globe including Australia, USA, Europe and the Asia-Pacific region, our team at iiWorks has the experience and expertise you need to dominate the online channel and maximise your online revenues.