Overview: InterContinental Sydney
- Parallax effect on home page by navigation item
- Parallax effect on internal pages, independent of the content area
- Horizontal Sub navigation
- Expandable/collapsible Reservation form within the main navigation, linking users through to the IHG Corporate Reservations page
Adhering to the brand standards and colours proved to be a pleasure, working well with crisp white space, and classic charcoal block for the main navigation. The homepage features a parallax effect that is segregated by navigation item, each section giving the user a glimpse of what the hotel has to offer using high quality, captivating imagery.
All pages feature a sticky navigation to allow constant access to the main menu items. Internal pages host a sophisticated left/right- image/page layout that parallaxes independent to the content. The ‘Stay’ section of the website elegantly demonstrates the accommodation experiences available where the previous site did not. As this perfectly positioned, Sydney hotel is just steps away from all major Sydney icons, the possibilities were endless when it came to magnificent visuals. We focussed on the importance of harnessing these, after all, ‘pictures speak a thousand words’.
Whilst less is more, we’ve taken advantage of every opportunity to provide the users with insight, inspiration and a seamless user experience that sets this IHG property ahead of their competitors with respect to User Experience, SEO visibility and Web Design.