Digital ideas, tactically executed…
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Sun Tzu, Military Strategist circa 500 BC.
The team at iiWorks provides digital strategic insights to companies, brands and institutions to improve the customer experience, boost revenues, maximise digital marketing ROI and deliver the exceptional online experiences your customers demand.
A successful digital strategy balances the needs of your customers with the commercial requirements of your business and delivers tactical, practical plans and recommendations that can be cost effectively implemented, on time and on budget.
- To deliver digital media strategies that transition seamlessly into tactical implementation
Although every Digital Strategy Consulting assignment is always unique, typically our advice is structured around the following core elements:
- Implement our “Why, What If and How” digital advertising research methodologies
- Understand your specific business objectives
- Clarify your broader marketing messages for digital execution
- Target audience analysis
- Technology resources audit
- Competitor digital footprint analysis
- Digital marketing gap analysis
- Create benchmarks, KPI’s and measurable
- Recommendations summary including priorities and budgets
The outcome of appointing iiWorks to work with you to refine your digital strategy is a practical, tactical road map with specific recommendations for creative services and digital media solutions across paid, earned and owned media.
iiWorks can help ensure your budget is well invested, your digital activity delivers results and that your digital marketing opportunities are maximised – so let’s chat.